"Friend of the Elderly®" Label

What is "Friend of the Elderly®" Label ?

Qu'est-ce que

The LABEL "Friend of the Elderly®" aims to guarantee and enhance the quality of public policies of local authorities, taking into account the ageing of the population on their territory.

It is an innovative tool, it allows to accompany step by step the local actors in the implementation of an improvement dynamic, like a methodological guide in their "friend of the elderly" approach.

This reference tool is based on the program initiated by the World Health Organization (WHO), on the feedback and evaluation of territories already involved, and on the main concerns expressed by French retirees during a broad consultation.

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Who should attend "Friend of the Elderly®" Label

A qui s'adresse

The LABEL "Friend of the Elderly®" is aimed at cities and local authorities, regardless of size: municipalities, communities of municipalities, EPCIs, Departmental Councils, Regional Councils, which wish to promote the actions undertaken for the well-being of seniors. The precondition for participating in this label is to join the French-speaking Network of Age-Friendly Cities.

Characteristics of the "Friend of the Elderly®" LABEL

The objective of the label is to improve the living environment of seniors, through strong support for active and healthy aging in the territories.

It is based on a set of standards organized around 5 commitments concerning societal and political involvement, transversality, consultation of seniors and project methodology 

1. My city/community is committed to meeting the demographic challenge of the 21st century

2. My city/community is committed to consulting and involving residents in the construction of a policy on ageing 

3. My city/community is committed to cross-sectoral and multi-partner governance 

4. My city/community is committed to developing a cross-cutting inventory of the use of the territory by seniors

5. My city/community is committed to developing an action plan to support active and healthy aging




The LABEL "Friend of the Elderly®" is issued for a period of 6 years. 

At this end, a renewal audit must be carried out. In addition, a follow-up audit is carried out at mid-term to ensure that the momentum is maintained.

The benefits of "Friend of the Elderly®" Label

Bénéfices de cette certification

The label allows to: 

  • Enhance and improve the quality of age policies in the territories; 
  • To propose methodological tools for territorial engineering; 
  • Highlight good initiatives and innovative actions on the deployment of local age-friendly policies; 
  • Maintain the "age-friendly city" dynamic over time; 
  • Encourage local authorities to take steps to promote the quality of life of seniors; 
  • Support active and healthy aging by improving the social and built environment of the territory.

Why choose Apave

Pourquoi choisir Apave

Apave Certification, the third-party recognition body of the Apave Group, is the only certification body for this label.

Apave Certification is one of the leading certification bodies in France. As a recognised and independent body, the Apave Certification group relies on a network of qualified auditors, both internal and external, across France and internationally.

Apave Certification works in the fields of voluntary professional certifications and regulatory and mandatory certifications.

Apave Certification’s services are structured around 5 major focuses:

  1. Management systems  
  2. Certification of Skills 
  3. Certification of Products
  4. Services 
  5. Labels / Assessments 


Steps and processes

Etapes et processus

Prerequisite: Membership in the French Network of Age-Friendly Cities

Step 1: Apply to the French Network of Age-Friendly Cities 
Step 2: The applicant prepares his or her application and requests an initial audit by Apave Certification. 

Step 3: The initial audit is carried out to identify areas for improvement and actions to be taken according to a defined plan.

4th step: Examination by the labeling committee, which decides on the level of labeling. 

5th step: The label is awarded to the candidate for 6 years

6th step: A surveillance audit is carried out 3 years after the label is awarded to ensure that the dynamics put in place are maintained


Level of Performance

Le Label se base sur un système progressif, il peut-être obtenu selon 4 niveaux d’engagement : 


  • Bronze Level 
  • Silver Level 
  • Gold Level 
  • Platinum Level


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Apave Certification's strengths

Apave Certification's services are based on 5 major areas: Management systems Skills certification (DPO...) Product certification (CB Scheme...) Services (Qualiopi) Labels / Evaluations (HS2...)

Independent third party
Apave Certification is a recognized and independent certification body specialized in certification engineering.

Apave Certification works quickly, throughout France and internationally, and keeps deadlines under control.

Apave Certification relies on a large geographical network of qualified internal and external auditors, both nationally and internationally.

Apave Certification is a flexible structure with a customer-oriented approach, which is involved in both voluntary professional certifications and regulatory and mandatory certifications.

Apave Certification, a subsidiary of the Apave group, benefits from solid expertise based on extensive customer feedback over more than 150 years.

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Apave Certification holds numerous accreditations and recognitions, guaranteeing our quality and technical systems and proving our competence, know-how and independence.




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