Attracti'Cité: enhancing the attractiveness of your region
What does Attracti'Cité actually mean?
With over 35,000 towns in France, standing out from the crowd is a major challenge. An attractive, welcoming town that offers a wide range of shops, services and jobs, and puts its dynamism to good use for its residents, can't help but stand out from the crowd.
Combining DataScience and real-time territorial marketing, the Attracti'Cité label enables you to:
- Accredit your region's entire attractiveness drive.
- Promote the economic, tourism and residential players involved.
- Give weight to your scores and communicate more easily on the various aspects of your region's appeal: economy, tourism and lifestyle.
Thanks to the label, you can measure your region's economic, tourist and residential appeal. Each of these sectors is given a score out of 5, based on 150 indicators verified by experts.
This is a good way of identifying your region's strengths and areas for improvement, so that you can produce effective, differentiated communications to raise your profile and make yourself better known.
How can you be attractive to companies?
By taking into account indicators available in real time, economic scoring is made up of a range of factors that can make or break a region's attractiveness.
The Attracti'Cité label is based in particular on the health of businesses. What percentage of new businesses have set up in your area? How many jobs have they created? How many companies are still in business 5 years after their creation? Is your community well served by public transport?
Other factors, such as GDP per capita and the number of students in vocational and university training, help us to rate each region.
How do you attract tourists?
Generally speaking, the weather, location and topography of your area can be real advantages in attracting tourists.
But if you don't have white sandy beaches or lush green mountains, other factors are measured and highlighted by the Attracti'Cité label.
Tourist attractions such as sports facilities (riding centre, skateboard park, bowling alley, etc.), tourist attractions such as museums, restaurants and bars, and a wide range of accommodation such as hotels and campsites are also tourist attractions.
How can we attract local residents?
While the quality of housing and property prices are obvious factors, the attractiveness rating is also based on criteria that measure the quality of life in a town or conurbation.
The number and type of shops is measured in this way. An attractive community should have food, fashion and leisure outlets of all kinds.
Another important criterion is accessibility to medical care. The number of GPs and dentists determines the final score.
Before settling in a new town, one of the priorities of the French is safety, a criterion also taken into account in the attractiveness measure.
The scores on which the Attracti'Cité label issued by Apave Certification is based enable all French regions to measure their attractiveness in every respect. They give them the opportunity to obtain information on factors that are difficult to measure and to get to know each other better. An infallible means of enhancing their assets.
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